Guest posting is less of a big deal than it used to be. While it doesn’t directly boost your search ranking, it can build your backlink profile over time. Here’s what you should know. You can use Google Analytics to track the effectiveness of your guest posts. To increase the number of guest posts you write, submit as many articles as possible. If you’re worried that the number of links you receive isn’t sufficient to support your site, consider outsourcing the guest posting process to a reputable site.
Guest posting is less of an event than it used to be
In the past, guest posting services was not as exciting as it is today. Big bloggers would write all of their posts, putting them on their own blog and publishing them. In fact, Leo often wrote for these big blogs, and his guest posts got a lot of attention and new subscribers. Now, though, many of the most popular sites publish guest posts. It’s worth trying guest posting again, even if the process is less exciting than it used to be.
While guest posting has become a much more popular marketing technique, you can still find niches that require some research. In some industries, your prospects are obvious. Just use a keyword search tool like RabbiItFirm to find leading authors in your niche. You can also use a tool like Ahrefs to find out how popular the domain is. You can even use the author’s LinkedIn profile to research their site.
It’s a long-term marketing tactic
If you’re interested in passive traffic and lead-gen, you’ve likely heard of high quality guest post sites. This marketing technique is all about generating traffic through long-term planning and consistent use of a keyword phrase. While it may not generate immediate results, the passive nature of SEO makes it an excellent long-term marketing tactic. Here are some tips to help you get started. In addition to passive traffic, SEO is also effective for lead-gen.
It doesn’t boost your search ranking
While the practice of guest posting is not an SEO strategy, it is beneficial to high-authority websites and publications. In exchange for exposure, these sites may offer compensation for sponsored posts. The benefit of guest posting is twofold: it exposes your brand to a wide range of readers, and you get backlinks from authoritative sites. Unfortunately, Google recently warned that this strategy is not a good link-building strategy, but many SEO agencies still recommend it.
Google has trained its algorithm to ignore links in guest posts. Therefore, a top-ranking site has hundreds of backlinks. While a No. 10 ranking typically features links from almost fifty domains, it’s unlikely to boost a site’s search ranking by itself. In addition, backlinks from guest posts are not as valuable as a high-quality backlink. In the long run, a guest post’s backlinks won’t increase the page rank of the content, so don’t expect to see a significant boost in search rankings.
It’s a good way to build a backlink profile
One of the most important aspects of an effective backlink profile is constant winning of new links. It is important to continually build links to your site as links depreciate with time. This is referred to as the freshness factor and if you have links that are more than a few years old, your keyword rankings will suffer. You should always ensure that your link profile contains a range of different types of anchor text. The percentage of any single type of anchor text should not exceed 20% of the overall number of links in the profile.
It’s also important to make sure your website is a relevant place for other websites. Relevant websites often have high search engine rankings. Hence, it is important to ensure that your website is related to the topics you’re covering. Moreover, you should try to link to websites with unique domains rather than a generic one. This way, you’ll have a good mix of links from both domains and anchor texts.