Cutting out the middleman is a process nearly all of us aspire to in our everyday lives. It can bring time efficiency, productivity and negate any need for overcomplication. But above all, it can provide transparency. Security. A way to reduce the chance of duplicity and ensure a decision is being made solely for development. This, of course, is welcome in a world that has so far become more opaque in its transition into a digital landscape. Where even such open and revolutionary companies like Bitcoin or Ethereum are still fighting against the inherent distrust and detachment of consumers.

The rewards of transparency are simple. It has never taken government approval or CEO confirmation to get from the letter ‘A’ to the letter ‘B’. There is no trail from ‘A’ to ‘B’, which is shadowed by risks that could compromise its journey in getting there. Why, then, is it different for centralised organisations? If one were to make an investment today into any one of the millions of traditional organisations, then that person must be attuned to the knowledge that there is a middleman, or higher sanction, which determines the investment is not necessarily exclusive to the company itself. As an investor, you have gone from being an active player to a passive observer, watching as your hard-earned money circles around the edge of a drain, with no ability to stick in your hand and squeeze in the plug. Is this, then, why investors are starting to seek less traditional routes? Should you invest in Ethereum, which prides itself on being a frontrunner in that typically opaque digital landscape?

The Path Of Ethereum

To understand why that question might be considered, one must first understand exactly what Ethereum has been doing over the last few years. It is now, in effect, an easy access door to digital money and data-friendly services which is built around an entire worldwide community. The introduction of the network has torn up the traditional form of banking, trading and investment and put in its place a more streamlined, secure and user-friendly way to trade and purchase. But unlike its rivals, Ethereum has proved itself to be more than just a coin by transforming itself from a banking system into an entirely new digital culture. 

This is exemplified through its decentralised autonomous organisations (DAO’S). In the past, a centralised human-led organisation would be entirely run by its founding members. A CEO, a director, a managing partner or a chairman. In other words, there are a clique of persons subject to human error, corruption, or exterior interventions such as the banks or the government.  These are traditional organisations that acquire investment, yet their overcomplication and hierarchical system make them inherently unfriendly to the investor. With DAOs, however, this wall has been shattered and replaced with a crystal-clear window. In other words, Ethereum is not only paving its way in the cryptocurrency landscape, but it is entirely changing the digital business landscape in and of itself. 

The Significance Of DAO’S

Unlike its traditional counterparts, a DAO is an entirely automated, democratised system that is fully transparent and public, with a token-based membership decreed with either a decentralised exchange or POW. In this way, the coin of Ethereum can not only be used to invest in organisations, but it can transform the investor into an active player, deciding which way the organisation moves forward. What does this mean, then, for new investors?

Before, if an investor was not directly part of management, then that investor would not be making any decisions related to the business they had invested in. Now, simply by being a participant in Ethereum and placing ETH into a DAO, you are becoming actively involved in any decisions which may affect or manipulate the organisation’s future. Transparency, security and efficiency has taken stead under the nose of a rigorously centralised internet.

The Next Phase 

Ethereum, then, is an investment designed around an ideal. The next phase of the internet which is steadily coming to fruition. The annihilation of the middle man and the hierarchical boss points to Ethereum becoming an unequivocal future. This is a feat of grand proportions in a world where users have been continually disenfranchised with leading businesses. It was not too long ago that CEO Mark Zuckerburg found himself in the public eye, being grilled by congress in its search for clarification on Facebook’s data protection. With these hearings, the secrets behind organisations can (albeit reluctantly) be brought to light, but there is a human element in choosing which one pokes its head around the door. 

With Ethereum, organisations would not get such scrutiny. The secrets are already layered into the block chain, available for everyone to see. Codes and decisions are present in every aspect of its makeup, without human intervention, without corruption, tallied and voted on by its own users. In this way, the coin of Ethereum is a token to a new way of thinking. Where our organisations are made and created by humans before being open and incorruptible by code. These are worthwhile investments. The gold standard of efficiency, with no middlemen or secrecy. Organisations made for the members and updated by the members. That is what the coin of Ethereum truly means.

Radhe Gupta is an Indian business blogger. He believes that Content and Social Media Marketing are the strongest forms of marketing nowadays. Radhe also tries different gadgets every now and then to give their reviews online. You can connect with him...


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